NISSAN CROSSING

Concept

NISSAN CROSSING will act as a new informative center that functions
as a base for communicating Nissan Intelligent Mobility,
offering exciting future driving experiences to customers.

NISSAN CROSSING was designed under the theme of ‘Spiral.’
The design symbolically expresses customers’ emotions and experiences
as well as their journey from the past, present, and to the future.
The Spiral design can change color in accordance with the season, time,
and the particular event to create a dynamic space.

An architectural design that was previously thought impossible was realized
thanks to a cutting-edge digital process also used in automotive design.

Ginza is a place where tradition and innovation coexist to create a new culture.
We highly anticipate that NISSAN CROSSING will become a new landmark in the city.